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An immersive 3D billboard that invites LA into the world of Utopia for Travis Scott’s album launch.
3D Anamorphic ‘Utopia’ Billboard for Nike/Jordan Brand/Travis Scott. An immersive 3D billboard that invites LA into the world of Utopia for Travis Scott’s album launch. Bringing the album’s incredible world of earthy tones and sand dusted artifacts to life. Sculpting each asset by hand in VR, edge popping animation and art direction to open a portal to Utopia, bending each spectator’s perception of reality with anamorphic illusion. Client: Nike/Jordan/Travis Scott Agency: Recess Studios Creative Direction: David Porte Beckefeld, Nick Johnstone & Josh Yarbrough Art Direction: David Porte Beckefeld & Nick Johnstone Additional CG Artist - Zach Kelley