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Laneige is a South Korean cosmetics brand that uses the progressive scientific research around water as their key ingredient for moisturizing products. We created a series of 3D animated videos to illustrate the illuminating hydrating qualities of the Laneige products.
Each video has a unique narrative that explores different ways that water is used to create moisturizing products. All the videos are connected by a look and feel that reflects Laneige’s brand: pastel colors, dewy textures and soft lighting.