VOGUE AMEX FASHION NIGHT OUT

CLIENT : AMERICAN EXPRESS

STUDIO : STUDIO MESSA

Looping animation projection and outdoor advertising on the American Express Member’s Lounge for VAEFNO 2018. The animation was an amalgamation of my 3D style and VAEFNO’s iridescent theme that year designed and curated by Studio Messa.


The LED panels framed the building, spanning the Westfield Sydney Pitt St entrance.
VAEFNO brands transitioned in motion, inspired by the famous ticker animations of Times Square, NYC.


“Vogue American Express Fashion’s Night Out is celebrated as the country’s largest retail eventwith over 600 participating retailers and 300,000 attendees, officially surpassing Australia’s Boxing Day Sales. For the third year running, the team at Studio Messa delivered the huge event from start to finish”
- Studio Messa

















CREDITS


Animated & Directed by David Porte Beckefeld
Produced by Studio Messa
Event Production by Studio Messa



FULL PROJECT HERE