NIKE WHITE HOT

CLIENT : NIKE

STUDIO : BUCK

The team at BUCK and I were tasked with created a series of developed looks for each  of the sneakers in the ‘White Hot’ collection. We gave the Air Force 1, Air Max 270 Vapormax, Air Jordan 1 and 3 a colour soaked surrounds to make each silouette pop.


Exploring different influences and origins of each shoe to define their respective surrounding textures, colours and finish with fluid, yet revealing animations to match.


“For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours.
 Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.”
- BUCK


























CREDITS


Directed by Buck
Creative Director - Gareth O'Brien
Executive Producer - Erica Ford
Producer - Jordan Howes
Associate Creative Director - Lucas Brooking
Head of CG - Doug Wilkinson
Art Director - Luke Saunders, James Owen
Design - Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak,
Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri
Lead Modeler - Elijah Akouri
Shoe Modeling - Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld
3D Animation - James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham,
Josh Edwards, James van den Elshout, David Porte Beckefeld
2D Animation - Mathijs Luijten, Luke Saunders
Edit - Mathijs Luijten, Salvatore Scopelliti, Luke Saunders
Lighting/Render - Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham
Music and Sound Design - Antfood



FULL PROJECT HERE